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The Marketing K.I.S.S. Principle: Keeping it Simple, Keeps it Real
Late night TV ads. You know the ones…’$19.95 and if you act now, we’ll double your offer!’ They’re usually selling some kind of crazy contraption that is supposed to deliver all kinds of amazing...
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It’s called SOCIAL Media, not ANTI-Social!
This wasn’t what I meant to write about this week, but I think I should put this out there for you to consider. I experienced a very UN-Social Media interaction on Facebook recently and it strikes me...
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On the Importance of Being Genuine…
Riffing a bit there on my buddy Oscar Wilde’s On the Importance of Being Earnest. If you despised Literature 101, the play is about a fellow who invents an alternate identity and gets himself into all...
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I Want to Connect not Count!
Okay, let’s face it. It’s a jam-packed, media-dense world out there and it is not easy to get noticed anymore. We have so many ways to try though, don’t we? Email blasts, Twitter, Facebook, Pinterest,...
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You Give, You Get…. Sometimes not what you expected, but it’s all Good!
I’m an East Coast Girl. Born and raised in a small farming town in New England, went to college in the Berkshires, and went on to work in the bustling Biotech industry that surrounds Boston and...
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Schedulers: Making it Easier but Keeping it Social
Autoposters and schedulers. I resisted them for a long time; to me they just weren’t ‘social’. And what’s all this social media stuff about if it isn’t to connect and be social? But over time my...
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Interest Lists for Greater Facebook News Feed Exposure…Not So Much!
This week, the Social Media sphere has been atwitter about the changes in Facebook’s News Feed exposure algorithms. It’s true. Things have changed on Facebook, resulting in lots of commentary and...
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Ditch the Strong Arm Tactics: Keep the Social in Social Media!
When it comes to marketing and the Internet, I am a bonafide antique. The first time I logged onto the ‘net it involved a telephone handset placed into two rubber cups and DOS! When I started in...
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Today, I write: Redefining my goals based on happiness!
Today is Wednesday; the third Wednesday in August of 2013 to be exact. Outside my office window it’s a typically pleasant New Mexico day with abundant sunshine, puffy clouds, and singing birds. It is,...
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Dear Facebook, I’m breaking up with you.
Dear Facebook, I think it’s time for us to see other people. Seriously, the engagement is off. It’s not so much you, as it is me. I’m just not feeling the interaction these days; we just don’t...
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